How the R;pple tool works

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This page outlines the flow of how the R;pple tool works in action.

The flow highlighted indicates the best-case scenario following implementation of the R;pple tool online.

It is important to note that the R;pple tool’s effectiveness is dependant on the individual user and their subsequent decision process. 

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Step 1

Keywords are added and uploaded into the R;pple monitoring tool relating to Self-harm and Suicide in a range of different categories. The categories containing a range of key words include those related to general self-harm and suicidal terms, hanging, poisoning, overdose, drowning, transportation.

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Step 2

A user searches for harmful content via online web searches, forums or video sharing sites using one of the keywords configured within the R;pple tool.

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Step 3

The R;pple monitoring tool flags up that a user has searched online for one of the keywords configured within the tool relating to suicide and/or self-harm.

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Step 4

Before the user is directed to the online results relating to their search, the R;pple page displays on the user’s screen. A message of hope is displayed followed by a selection of mental health charity partners available to contact in a variety of different communication methods, including calling, texting, a webchat facility and a self-help tool.

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Step 5

The user is presented with the R;pple page. The user chooses to select one of the charity partner support buttons and is redirected to their website of choice containing support, helplines and assistance for those in a mental health crisis.

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Step 6

User utilises a charity partner button displayed on the R;pple tool and are redirected to the relevant charity support page which provides the user with immediate assistance without the need for additional searching.


Step 7

Statistical data captured by the R;pple tool includes:

The number of users who clicked on a charity partner button to seek mental health support, The number of users who clicked on the 'continue to search results' option, The number of users who have used each of the charity partner buttons (E.g. PAPYRUS), The age of users utilising the tool, The gender of users utilising the tool, The number of harmful terms searched for online, The popularity of harmful terms and categories relating to self-harm or suicide.

Data is captured via Google Analytics and will assist R;pple in providing meaningful statistics to mental health charities in order to shape their strategic direction in supporting individuals with mental health conditions more effectively.  All data adheres fully to Data Protection Laws and GDPR regulations.