It’s great to hear that you already have a system in place that blocks harmful content. However, is a standard ‘block’ enough? R;pple not only blocks harmful content, but, most importantly, signposts to immediate support services the individual requires. Simply blocking the content will encourage the user to conduct the same search elsewhere (e.g., their mobile device).

Instead, R;pple ensures the user is guided through a filter of breathing exercises and then very simple, uncluttered and calmly presented strategies and forums, help lines and mental health services they can access both now and longer term: accompanied with messages of hope and encouragement to keep safe – significantly more than what a blocking filter provides.

In addition, R;pple works collaboratively with suicide prevention charities and government organisations nationwide to ensure the list of harmful words and phrases that trigger R;pple are current, up to date and align with the latest trends seen within suicidal ideation.