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The R;pple Effect

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Frequently Asked Questions

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What data or metrics can R;pple provide?

R;pple cannot report on data within your organisation. The purpose of the R;pple tool is to provide crisis intervention and immediate signposting to mental health support. This is where and when the person seeing these details, decides whether to follow that redirection, a personal choice.

We have thought long and hard about the possibility of collecting data analysis within organisations who have deployed R;pple. After careful consideration, we have come to the decision not to develop versions of R;pple which could report analysis for a specific company or organisation. The reasons for this decision include the following:

  • Sensitivity - self-harm and suicidal ideation is a very sensitive subject. Reporting back on someone’s search history may have an adverse effect on the individual who is experiencing mental health crisis.
  • Data Protection – feedback from our users, lived experience panels and clinicians has shown a strong preference for data protection, meaning we should not gain any access to information that could identify a person or their intentions.
  • Personal Choice – R;pple provides an interception when an individual is conducting harmful online searches. Is it down to the individual as to whether they choose to  utilise the support offered by R;pple or continue their search. We are not able to block people from accessing content outright, but we can provide support to individuals at their most vulnerable point in the hope they choose to utilise it.

Customer data is something we actively seek to avoid, at every turn. Our mission is to get R;pple onto as many machines as possible and to provide a vital safety net of support if somebody is researching a way to end their own life.

We’re a business, how do we go about installing R;pple?
  1. Please let us know how many machines you will be deploying R;pple onto
  2. Please let us know what browser you will be deploying R;pple onto
  3. Please let us know what email address to invoice to Please liaise with your IT department to deploy the extension en masse.

There are three primary ways to get the extension onto managed machines:  

  • GPO (Group Policy Object)- You can force install a browser extension on Chrome and on edge using this method  
  • Force installs through browser management. Both Google workspace and Microsoft 365 have methods for this  
  • Using a third-party management tool (of which there are many – if your organisation does not use one, this is not an option to consider)  

Have a look on our website under ‘The Communications’ to think about how, when and if you’d like to publicise our partnership and the positive step you’re taking to protect your colleagues wellbeing and mental health.

Should next of kin or line managers be involved in the process if R;pple is activated?

This is at the discretion of the organisation. R;pple takes data processing extremely seriously and will  not share any information without prior written consent.

If R;pple has been triggered in our organisation, will we be notified?

This is at the discretion of the organisation. R;pple takes data processing extremely seriously and will  not share any information without prior written consent.

Does R;pple slow down a user’s machine?

R;pple for the browser is very lightweight and causes no measurable resource  utilisation

If our IT systems already block harmful content, how does R;pple interact with this?

Browser Extension - R;pple for the browser compliments network level content filtering. Because it is  installed on the end point it can detect harmful web searches one step before network level equipment  can. There is no reason why the browser extensions cannot be used with a network filtering service at  the same time.

Can we block R;pple if someone is trying to research self-harm and suicide for research or work-related reasons?

Yes. We have a snooze functionality within the R;pple tool that enables the tool to be 'switched off' for certain users if they are required to conduct online searches relating to self-harm and suicide for legitimate reasons. This functionality is available on a case by case basis and can be requested by emailing info@ripplesuicideprevention.com.

Are users made aware that R;pple has been installed on their machine?

This is at the discretion of the organisation. Each organisation can choose to inform their colleagues about the deployment of R;pple or be discreet about the installation and ensure the tool sits in the  background.

An employee won’t look for suicide and self-harm content on their work laptop.

Incorrect – someone who is experiencing a mental health crisis will not be thinking about what device they are searching on, as to them, they won’t be here to experience the consequences. Our data and analytics demonstrate that, sadly, harmful searches of this nature are conducted at home, at work and on the move.

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