Metrics

 

Number of individuals who clicked on a charity partner support button situated on R;pple tool

This graph demonstrates visual interpretation of the number of people who clicked on a charity partner support button displayed on the R;pple banner when visiting an online page displaying potentially harmful content relating to suicide or self-harm.

Number of times a keyword relating to suicide or self-harm was flagged up by the R;pple tool

This graph demonstrates visual interpretation of the categories flagged up by the R;pple tool as being related to suicide or self-harm and which pose a risk to the individual concerned. Each category contains various keywords  which are identified by the R;pple tool after an individual searches for the word online.

Charity Partner Responses following an approach from R;pple

This graph demonstrates visual interpretation of the number of charity partners and business partners who have been approached by R;pple for support and their subsequent response. The responses from each organization has been categorized into four categories; Rejection, Awaiting response, Fnancial support and Non-financial support. The graph breaks down each category to show the success and backing provided to R;pple from key charity partners who focus on mental health prevention, suicide awareness and self-harm related support.

R;pple Suicide Prevention Facebook Presence – Month on Month

This graph demonstrates visual interpretation of the number of people who have ‘liked’ the R;pple Suicide Prevention Facebook Page and the subsequent growth of engagement levels month by month.

R;pple Suicide Prevention Twitter Presence – Month on Month

This graph demonstrates visual interpretation of the number of people who have ‘followed’ the R;pple Suicide Prevention Twitter Page and the subsequent growth of engagement levels month by month.

R;pple Suicide Prevention Instagram Presence –  Month on Month

This graph demonstrates visual interpretation of the number of people who have ‘followed’ the R;pple Suicide Prevention Instagram Page and the subsequent growth of engagement levels month by month.

R;pple Suicide Prevention LinkedIn Presence - Month on Month

This graph demonstrates visual interpretation of the number of people who have 'connected' with the R;pple Suicide Prevention LinkedIn page and the subsequent growth of engagement month on month.

R;pple Suicide Prevention Social Media Presence - Month on Month

This graph demonstrates visual interpretation of the number of people who have ‘liked’, ‘followed’ or ‘connected’ with R;pple Suicide Prevention on each of the social media platforms R;pple has presence and the subsequent growth of engagement levels month by month.

User Behaviour

The above graph demonstrates visual interpretation of the number of people who have clicked on the ‘continue to search results’ button, despite the R;pple tool providing an interception. Note that under 18’s are not part of the age demographic report

Interaction with R;pple tool and Gender Correlation

The above graph demonstrates visual interpretation of the gender of users who have interacted with the R;pple tool following a harmful search online. This data will be obtained via Google Analytics. Note that under 18’s are not part of the age demographic report

Interaction with R;pple tool and Age correlation

The above graph demonstrates visual interpretation of the age of users who have interacted with the R;pple tool following a harmful search online. This data will be obtained via Google Analytics. Note that under 18’s are not part of the age demographic report .

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