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Why Now?

The data behind the R;pple cause
Data is useful for context and comparison but we have to be mindful of what the data represents. Each data point below represents a human life lost too soon.

There is no doubt that the pandemic has had a detrimental impact on people's mental health. Data across all demographics is showing an increase.

We can't be passive and assume that the end of the pandemic will reverse the trend, because the numbers prior were still an unacceptable loss of life.

On average, over 5 young people take their lives each day.
- Samaritans

Over 200 schoolchildren are lost to individuals taking their own life every year.
- Samaritans

Every 90 minutes in the UK, a life is lost to suicide.
- The Sun

Male suicide is at it’s highest rate in 20 years in 2020.


The number of suicides in England and Wales in 2019 - that is 321 more compared to the year before.


Internet searches ways to take your own life every month.


Harmful internet use was found in 26% of deaths in under 20s and 13% of deaths in 20-24 year olds
- Samaritans


59% of 14 -24 year olds reported being exposed to suicide-related content through the internet and social media

Three quarters of young people under the age of 35 who took their own lives in 2018 were boys or young men.
- Papyrus

93% rise in female under 25 suicide rates since 2012.

The R;pple Effect

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