The Premier League is funding club subscriptions to the R;pple tool, as part of a new suicide prevention initiative.
The Premier League has launched “Together Against Suicide”, a new initiative to support fans affected by suicide or suicidal thoughts, helping raise awareness of the information and expertise available to those who need it most.
“Together Against Suicide” is backed by all 20 Premier League clubs and has been created with suicide prevention charity Samaritans, who provide people in the UK with free 24/7 emotional support. Recent data shows that someone in the UK takes their own life every 90 minutes, and one in four people have had suicidal thoughts.
The initiative launches on World Suicide Prevention Day and has been developed by the Premier League in collaboration with broadcaster Roman Kemp and Tottenham Hotspur CEO Vinai Venkatesham. The League is funding 11 clubs to provide bespoke support for fans at home matchdays across the 2025/26 season.
The pilot project begins on Saturday 13 September and will see clubs providing tailored environments to offer fans the opportunity to talk in safe, non-judgemental settings, as well as directing them to trusted support organisations. Those involved are: Arsenal, Aston Villa, Brentford, Brighton & Hove Albion, Chelsea, Everton, Liverpool, Tottenham Hotspur, West Ham United, Wolverhampton Wanderers and Southampton.
Premier League Chief Executive Richard Masters said: “Sadly, suicide is an issue that affects people of all ages from all backgrounds. We believe football can play a vital role in reducing the stigma around it and connecting fans who are experiencing suicidal thoughts with the support they need.
“By working with clubs and partners to develop ‘Together Against Suicide’, we want fans to understand that they do not have to deal with their problems alone.
“There are many ways for people to have the conversations that can have a positive impact on their mental wellbeing, whether this is by utilising the matchday services that are being launched by clubs this weekend, speaking to family and friends or by contacting Samaritans or other experts in this area for confidential advice.
“This is about using the power of football to help save lives and we urge fans to look after themselves and those they care about.”
As part of the initiative, Samaritans will provide training to club staff to ensure they feel equipped and supported to lead suicide prevention activity with fans. The League is also funding club subscriptions to R;pple, a digital tool that discreetly intercepts harmful online searches and signposts users to free, 24/7 mental health support.
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