Please note:
R;pple does not provide mental health support

If you are struggling with your mental health and you are based in the UK, please contact the following free 24/7 services:

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Help us prevent suicide

R;pple provides hope and encouragement to keep safe at your most vulnerable point.

Text RIPPLE to 70470 to donate £5
(Text cost the donation amount plus one standard network rate message)
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Discretely intercepting harmful searches and providing signposting to 24/7, free mental health support at a time when you are most vulnerable.

R;pple is an interceptive tool designed to present a visual prompt when a person searches for harmful keywords or phrases relating to the topic of self-harm or suicide. These phrases include any words or terminology which have been identified as displaying potentially damaging online content.

Internet searches ways to take your own life every month.
The number of suicides in England and Wales in 2019 - that is 321 more compared to the year before.
The number of deaths attributed to suicide-related internet use in under 20s and 13% of deaths in 20-24 year-olds.

How the R;pple Tool Works

Step 1: Search

A user searches for harmful content via online web searches, forums or video sharing sites using one of the keywords configured within the R;pple tool. Please note, R;pple does not capture any personally identifiable information nor track users.

Step 2: Analysis

The R;pple tool flags up that a user has searched online for one of the keywords configured within the tool relating to suicide and/or self-harm and triggers R;pple into action.

How to kill myself
I want to die
Why do I want to kill myself
How to take my life

Step 3: Intervention

Before the person is directed to the online results relating to their search, R;pple displays on their screen. A message of hope is displayed followed by a selection of 24/7, free mental health charity partners available to contact in a variety of different communication methods, including calling, texting, a webchat facility and a self-help tool.

Animation of Ripple process

We do not 'track', 'monitor' or capture any personally identifiable information.

Ever-present Guardian

The user doesn’t have to seek out R;pple. It finds them.

Early Intervention

Searchers offered mental health support and solutions at first point of enquiry.

Always Learning

Latest search terms and trends are added to filter.

Improved Awareness

R;pple helps highlight free, 24/7 mental health resources searchers may not be aware of.

Better Understanding

Data gathered will help understand user behaviour. Creating greater insight to address the subject.

Just One

R;pple has saved many lives from suicide, each and every event preventing families experiencing the pain of losing a loved one to suicide.

With over 60 partners already on board

Find out more about each ->
If U Care logo
Shout logoThe Jordan Legacy logoTough Enough to Care logo
Young Minds logoRSA logoHub of Hope logoBlue Tea logo
Naddine Dorries

"I commend Alice for all of her work on developing the R:pple tool, and look forward to hearing more as the tool is refined through user testing"

Nadine Dorries - Secretary of State for Digital, Culture, Media and Sport

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