Disclaimer
Please note:
R;pple does not provide mental health support

If you are struggling with your mental health and you are based in the UK, please contact the following free 24/7 services:

Samaritans – Call 116 123Shout – Text 85258

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All Questions

General
Why Should You Deploy R;pple?
How Does R;pple Work?
How to Install R;pple
The Security
The Data Privacy
The Technical Components
R;pple’s Visual Appearance
What Digital Suicide Prevention Tools Have Existed Previously?
Our Biggest Challenges
The Impact of R;pple
The Financials
The Communications
The Future Development
How to Support R;pple

How do you know there is demand for R;pple?

“In a population survey of 21 year olds, of the 248 participants who had made attempts on their

life, almost three quarters reported harmful internet use.” Bristol University, 2016.

There are an average of 611,000 harmful online searches per month just in the United States, with  an average of 40,000 users choosing to click on the support link presented to them – that’s 6.5%.

“There are 1.2 million internet searches for ways to take your own life every month” - Suicide  Forum, 2018

Can I have some more information on deploying R;pple on the network works?
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Charity Information
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Can other users access R;pple in their search history?
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How do you know there is demand for R;pple?
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Does R;pple only work on browser searches or would it trigger on other platforms (e.g. Pinterest and Instagram) ?
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Are there any triggers for R;pple if it is uninstalled?
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Does R;pple slow down a user’s machine?
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What similar projects have existed prior to R;pple?
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How does R;pple deal with false positives? E.g. If a particular search string triggers the R;pple tool when it shouldn’t?
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What data is held by R;pple with regards to the search terms the user has inputted?
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What design hex does R;pple use?
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Are users more susceptible to threats and vulnerabilities if they install R;pple?
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What URL'S should I whitelist when I deploy R;pple?
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What data is held by R;pple with regards to the search terms the user has inputted?
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Where is data captured by the R;pple tool stored?
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Where can we see R;pple’s Privacy Policy?
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Social Media
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We can’t afford R;pple
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What will funding enable R;pple to achieve?
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Shop
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Has R;pple been pentested?
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Do you have any testimonials from clients?
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Is R;pple supported on mobile devices such as iOS and Android browsers?
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Should next of kin or line managers be involved in the process if R;pple is activated?
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How can we deploy R;pple via GPO?
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We’re a business, how do we go about installing R;pple?
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Are matches recorded by the supplier, where is it stored and who has access to it?
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Can we sponsor R;pple?
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If R;pple has been triggered in our organisation, will we be notified?
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How much does it cost to deploy R;pple on the network?
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Who do I need to engage to deploy R;pple?
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What is a browser extension?
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Target Audience and Beneficiaries
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Sponsorship
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An employee won’t look for suicide and self-harm content on their work laptop.
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Why isn’t R;pple available on mobile devices?
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Mission, Vision and Objectives
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Do users need to download or agree to installing R;pple?
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Sample Client Communication
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How long is data from R;pple held for?
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What's the significance of the semicolon in the name R;pple?
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Sample Staff/Colleague Email
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Can employees download R;pple onto their family computers?
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What is R;pple?
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Do you have a communications template we can utilise?
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Would it be possible to provide an MSI installer that would allow us to move away from the public Appstore approach?
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How is R;pple updated?
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Is R;pple an app?
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Why was R;pple created?
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Does R;pple track or monitor users?
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Has R;pple undergone any testing and due diligence?
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How can you deploy R;pple on individual computers?
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What does R;pple look like?
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Is R;pple easy to install system wide?
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We’re an educational institution (school, college or university) or charity, how do we go about installing R;pple?
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Sample Webpage Communication
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Is it possible to have R;pple packaged into a .pkg for mass deployment?
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What data is held by R;pple with regards to IP addresses of users?
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How has R;pple addressed concerns surrounding previous projects of this nature?
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Does R;pple have a cyber security strategy or certification?
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We don’t want anything tracking or monitoring our staff
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What mechanism sits behind R;pple?
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Sample Press Release
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What security implications exist in deploying R;pple?
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Are users made aware that R;pple has been installed on their machine?
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What reasoning is behind the visual appearance of R;pple?
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Can we tailor the content and appearance of R;pple?
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What difference has R;pple made to date?
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Do you have instruction on how to add extension IDs via GPO?
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Sample Social Media Posts
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How much does it cost to deploy R;pple as a browser extension?
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Does R;pple have a roadmap?
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How do we publicise the deployment of R;pple?
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What information do you need if our organisation wants to tailor the content on the R;pple tool?
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What statistics highlight the need for R;pple?
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What data or metrics can R;pple provide?
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Can we differentiate messaging between students and employees?
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Deployment
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How can you deploy R;pple on the network?
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We already have wellbeing offerings
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How often are updates made to the dictionary of keywords and how are these updates rolled-out?
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Can we block R;pple if someone is trying to research self-harm and suicide for research or work-related reasons?
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What are R;pple currently working on?
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How can we receive technical assistance in deploying R;pple?
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Can a business see that R;pple has been activated by a user?
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Can I book R;pple to speak at my organisation?
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Who is data captured by the R;pple tool shared with?
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Are you using any sub-processors?
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Could R;pple start collecting more data than previously stated in their Privacy Policy?
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Would our traffic be routed through R;pple's DNS Server and therefore have access to our entire out-going traffic?
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How can we evaluate the success of R;pple?
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How can we evaluate the success of R;pple?
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How is data anonymized?
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What,if any, PII user data is store by R;pple and if so, where is that data stored?
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Does R;pple look at previous search history?
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Who was the technology developed in collaboration with?
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Why do breathing exercises feature on the tool?
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We already block content on our servers, we don’t need R;pple.
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How can we deploy R;pple via GPO on Google Chrome?
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How does R;pple monitor searches?
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