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Why Deploy R;pple?
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Mission, Vision and Objectives

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What is R;pple’s mission statement?

Our mission is to intercept harmful content relating to self-harm and/or suicide through innovative  technology to redirect users to mental health support if they are struggling to cope or in need  immediate help.

What is R;pple’s vision statement?

Our vision is to ensure all users searching for harmful content online are presented with an opportunity  of hope that things can and will get better.

What does R;pple do?

The purpose for which Ripple has been established is to reduce the number of people who are viewing  harmful online content relating to self-harm and suicide and increase the number of people who are  utilising the plethora of mental health resources available to them.

What are R;pple’s objectives?
  • Reduce the number of individuals who self-harm or go onto end their own life
  • Maximise the number of educational sector organisations, businesses, and parents who pro-actively install R;pple
  • To expand R;pple to be compatible with mobile and tablet devices
  • To expand R;pple globally by creating country specific versions of R;pple
  • Maximise the number of people who utilise free, 24/7 mental health support services
  • To hold tech giants and social media companies to account for hosting harmful online content
  • Maximise the engagement of R;pple on Social Media (Facebook, Instagram, LinkedIn)
  • Raise awareness of mental health support services
  • Reduce stigma surrounding the topic of mental health