R;pple is called R;pple because on average, 137 people are directly impacted each time someone takes their own life – there is a real ripple effect.
The semi-colon forms the ‘I’ in R;pple to mark the internationally recognised symbol of surviving suicide. In a sentence, a semi-colon indicated that the sentence isn’t over. In this context, we are saying that your story isn’t over. Keep going.