To consolidate positioning in the UK market by scaling it up through channels such as social media platforms.
To grow globally
To carry out a geographical scale up focusing on countries who are in the biggest mental health crisis (such as Japan). This approach would be tailored on how those who search for this content interact with the internet with the same user testing and iterations from phase 1 of the roadmap.
To drive policy change
Lobby the government and big tech companies to ensure better processes, screenings and controls are in place to ensure harmful content isn’t uploaded in the first place and is taken down immediately when identified.