Disclaimer
Please note:
R;pple does not provide mental health support

If you are struggling with your mental health and you are based in the UK, please contact the following free 24/7 services:

Samaritans – Call 116 123Shout – Text 85258

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All Questions

General
Why Should You Deploy R;pple?
How Does R;pple Work?
How to Install R;pple
The Security
The Data Privacy
The Technical Components
R;pple’s Visual Appearance
What Digital Suicide Prevention Tools Have Existed Previously?
Our Biggest Challenges
The Impact of R;pple
The Financials
The Communications
The Future Development
How to Support R;pple

What statistics highlight the need for R;pple?

  • Searches for suicide methods have increased by 50% in the last 2 years (Semrush)
  • Searches for suicidal thoughts have increased by 23% since Jan 2019 (Semrush)
  • Searches for suicide hotlines have increased by 125% since Jan 2019 (Semrush)
  • One in five people have accessed sites which provide information on how to hurt or kill themselves.
  • Research has found that not everyone is comfortable speaking over the phone and that visual prompts  can help those in a crisis
  • Annually, for each death by suicide, 6.9 million people are personally affected. R;pple is offering a platform  in which will not only help the individual but will prevent the ripple impact on all people close by.
  • The rate of deaths among under 25s increased by 23.7% from 2017 to 2018 with 730 under-25s  taking their own lives in 2018, up from 590 in 2017. (Samaritans)
  • “There are 1.2 million internet searches for ways to take your own life every month” - Suicide Forum,  2018
  • Harmful internet use was found in 26% of deaths in under 20s and 13% of deaths in 20-24 year-old  (Samaritans)
  • Three quarters of young people under the age of 35 took their own lives in 2018 were boys or young  men. (Papyrus)
  • Male suicide is at it’s highest rate in 20 years in 2020 (ONS)
  • 93% rise in female under 25 suicide rates since 2012 (ONS)
  • Overall, men accounted for three-quarters of UK deaths by suicide in 2018 (ONS)
  • There were 5,691 suicides in England and Wales in 2019, that is 321 more compared to the year before.  (Samaritans)
  • 26.8% of people aged 16-24 report having had suicidal thoughts in their lifetime, a higher percentage  than any other age group (MHFA)
  • Every 90 minutes in the UK, a life is lost to suicide (The Sun ‘You’re Not Alone Campaign’)
  • Over 200 schoolchildren are lost to individuals taking their own life every year. (Samaritans)
Can I have some more information on deploying R;pple on the network works?
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Charity Information
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Can other users access R;pple in their search history?
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How do you know there is demand for R;pple?
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Does R;pple only work on browser searches or would it trigger on other platforms (e.g. Pinterest and Instagram) ?
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Are there any triggers for R;pple if it is uninstalled?
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Does R;pple slow down a user’s machine?
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What similar projects have existed prior to R;pple?
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How does R;pple deal with false positives? E.g. If a particular search string triggers the R;pple tool when it shouldn’t?
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What data is held by R;pple with regards to the search terms the user has inputted?
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What design hex does R;pple use?
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Are users more susceptible to threats and vulnerabilities if they install R;pple?
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What URL'S should I whitelist when I deploy R;pple?
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What data is held by R;pple with regards to the search terms the user has inputted?
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Where is data captured by the R;pple tool stored?
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Where can we see R;pple’s Privacy Policy?
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Social Media
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We can’t afford R;pple
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What will funding enable R;pple to achieve?
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Shop
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Has R;pple been pentested?
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Do you have any testimonials from clients?
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Is R;pple supported on mobile devices such as iOS and Android browsers?
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Should next of kin or line managers be involved in the process if R;pple is activated?
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How can we deploy R;pple via GPO?
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We’re a business, how do we go about installing R;pple?
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Are matches recorded by the supplier, where is it stored and who has access to it?
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Can we sponsor R;pple?
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If R;pple has been triggered in our organisation, will we be notified?
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How much does it cost to deploy R;pple on the network?
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Who do I need to engage to deploy R;pple?
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What is a browser extension?
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Target Audience and Beneficiaries
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Sponsorship
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An employee won’t look for suicide and self-harm content on their work laptop.
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Why isn’t R;pple available on mobile devices?
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Mission, Vision and Objectives
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Do users need to download or agree to installing R;pple?
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Sample Client Communication
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How long is data from R;pple held for?
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What's the significance of the semicolon in the name R;pple?
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Sample Staff/Colleague Email
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Can employees download R;pple onto their family computers?
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What is R;pple?
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Do you have a communications template we can utilise?
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Would it be possible to provide an MSI installer that would allow us to move away from the public Appstore approach?
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How is R;pple updated?
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Is R;pple an app?
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Why was R;pple created?
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Does R;pple track or monitor users?
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Has R;pple undergone any testing and due diligence?
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How can you deploy R;pple on individual computers?
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What does R;pple look like?
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Is R;pple easy to install system wide?
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We’re an educational institution (school, college or university) or charity, how do we go about installing R;pple?
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Sample Webpage Communication
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Is it possible to have R;pple packaged into a .pkg for mass deployment?
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What data is held by R;pple with regards to IP addresses of users?
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How has R;pple addressed concerns surrounding previous projects of this nature?
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Does R;pple have a cyber security strategy or certification?
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We don’t want anything tracking or monitoring our staff
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What mechanism sits behind R;pple?
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Sample Press Release
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What security implications exist in deploying R;pple?
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Are users made aware that R;pple has been installed on their machine?
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What reasoning is behind the visual appearance of R;pple?
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Can we tailor the content and appearance of R;pple?
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What difference has R;pple made to date?
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Do you have instruction on how to add extension IDs via GPO?
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Sample Social Media Posts
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How much does it cost to deploy R;pple as a browser extension?
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Does R;pple have a roadmap?
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How do we publicise the deployment of R;pple?
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What information do you need if our organisation wants to tailor the content on the R;pple tool?
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What statistics highlight the need for R;pple?
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What data or metrics can R;pple provide?
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Can we differentiate messaging between students and employees?
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Deployment
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How can you deploy R;pple on the network?
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We already have wellbeing offerings
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How often are updates made to the dictionary of keywords and how are these updates rolled-out?
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Can we block R;pple if someone is trying to research self-harm and suicide for research or work-related reasons?
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What are R;pple currently working on?
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How can we receive technical assistance in deploying R;pple?
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Can a business see that R;pple has been activated by a user?
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Can I book R;pple to speak at my organisation?
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Who is data captured by the R;pple tool shared with?
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Are you using any sub-processors?
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Could R;pple start collecting more data than previously stated in their Privacy Policy?
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Would our traffic be routed through R;pple's DNS Server and therefore have access to our entire out-going traffic?
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How can we evaluate the success of R;pple?
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How can we evaluate the success of R;pple?
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How is data anonymized?
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What,if any, PII user data is store by R;pple and if so, where is that data stored?
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Does R;pple look at previous search history?
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How does R;pple monitor searches?
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How can you deploy R;pple onto managed machines?
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Can any individual add the extension and access the service?
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What reporting can we get access to after deploying R;pple?
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Why should my organisation deploy R;pple?
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