R;pple is a universal tool designed to resonate with as many people as possible. Ripple supports individuals of all ages, genders, ethnicities, sexualities and disabilities by providing an  interception when an individual searches for harmful content relating to self-harm or suicide online and  instead encourages them to seek mental health support from a range of different charities and services in a  way which suits them (helpline, text service, webchat, self-help app, pocket resources).