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R;pple does not collect search terms at this time, though when we develop some more advanced matching, we may look to alter our terms to allow organisations to opt in or out of analytics that will include keywords. R;pple does not record the search term but our analytics do provide us with the IP address of a client who has activated the tool, along with some basic operating system, browser type, screen size and subsequent ‘in tool’ navigation data. After R;pple has been closed, no further data collection can occur.